20. Cookie-cutter : 튀지않으면 성공하기 어렵다

Cookie-cutter는 비즈니스모델, 전략,사고, 분석방법 등이 변함없이 '항상 같은 상태에 머물러 있는 것'을 의미한다. 즉, '판에 박힌, 공식처럼 정해진, 응용되지 않은, 단순한' 등의 뜻을 가지고 있다. 

 

- There's not going to be any cookie-cutter formular for that.

- A cookie-cutter approach to the issue we have is not going to work.

- Cookie-cutter solutions won't win the minds and hearts of customers  [마음을 사로잡다]

- Trying a cookie-cutter approach to each case in business is a formular for failure.

 

* 상대방과 관련된 소식에 대해 반응하기.

Good news -> Great!  Wonderful!  Excellent!   Awesone!   Fantastic!   Right on

Bad news   -> Too bad!   What a shame!   What a pity!   It's a pity!

Congratulation -> Way to go.   Well done.   Good for you.    You're the man. 

                     

- 김태형 저, CEO English -